POSITION SPECIFICATION
Director of Communications and Marketing - Girls Who Invest
NEW YORK, NY (IN OFFICE 3 DAYS PER WEEK)
ABOUT THE ORGANIZATION:
Girls Who Invest (GWI) is a non-profit organization dedicated to transforming the investment management
industry by attracting and advancing women investors, changemakers, and leaders. They are changing the face of
investing through education, mentoring, internships, and a supportive, motivated community and have reached a
community of nearly 2,000 alumni in just seven years.
GWI enables college students to explore investment management careers through its two tuition-free educational
programs. The Summer Intensive Program combines in-residence academic training led by top university
professors with a guaranteed paid internship at one of more than 100 leading investment management firms. The
Online Intensive Program is self-directed and asynchronous, allowing independent learners the opportunity to
master finance and investing fundamentals at their own pace from renowned training organizations.
The GWI Career Institute focuses on the long-term professional development, retention, and advancement of our
alumni in investment management. GWI provides career advisory services, community building, and connections
for our alumni at all stages in their careers.
Girls Who Invest’s vision is for 30% of the world’s investable capital to be managed by women by 2030. For more
information, visit www.girlswhoinvest.org.
ABOUT THE OPPORTUNITY:
GWI is seeking a Director of Communications and Marketing to advance its mission and bring GWI’s impact to life,
with an emphasis on scholar and alumni stories and the power of partnership. The Director of Communications
and Marketing will design and then oversee the execution of an expanded communications, marketing, and
outreach strategy and plan. They will ensure GWI’s reach to a diverse cross-section of audiences including
investment firms, corporations, foundations, scholars, alumni and the broader public.
This role will report directly to the CEO, work closely and collaboratively with the entire GWI team including
development, programs, and career development, and manage external agencies. At a high level, responsibilities
include directing and executing GWI’s external communications and marketing strategies around organization
visibility, branding guidelines and adherence, public relations, social media, and media/ communications outreach
as well as assisting with crafting and driving executive communications, and writing, editing, and publishing GWI
content.
KEY RESPONSIBILITIES:
Communications and Marketing Strategy and Execution
• Develop and implement innovative communications strategies and plans that measurably reach key
audiences and are aligned with strategic initiatives. Ensure strategies tie to and incorporate GWI’s events.
• Create and manage a unified brand and voice across all GWI programs and for all GWI audiences.
• Oversee GWI’s messaging and content to ensure that every communication embodies GWI’s brand, voice,
values, and commitment to equity.
Girls Who Invest – Director of Communications and Marketing
• Work across GWI to establish a regular cadence of relevant, easily accessible, coordinated content that is
delivered through various communication and marketing channels.
• Lead and manage the development and maintenance of compelling GWI program and event materials and
media including websites, press releases, newsletters, presentations, branding and all manners of collateral.
• Support the CEO and senior leaders with executive communications for internal and external audiences.
• Write, copy, and edit submissions and public content and assist in copyediting other content.
Team Collaboration and Management
• Manage and direct GWI’s PR firm and external vendors as well as develop strong working relationships across
GWI to ensure content best reflects each department’s needs and the GWI brand.
• Serve as both communications lead and project manager to ensure the execution of specific strategies,
timelines, metrics, and improvements for communication activities.
• Assist and partner with the fundraising and development function to understand donor journeys and assist
with the submission of proposals and related content and tools (grant review, concepts, graphics, logos,
social media campaigns, etc.).
• Oversee and train the GWI team on communications best practices and GWI’s standards, branding, and
processes related to communications and marketing.
• Develop and engage internal team-specific communications leads to leverage their expertise and institutional
knowledge.
ABOUT THE SUCCESSFUL CANDIDATE:
The successful candidate will bring a strategic mindset, intellectual curiosity, and innovation to leverage GWI’s
brand, assets, relationships and opportunities and drive the broad communications picture. They will thrive in a
creative, collaborative, fast-paced entrepreneurial environment, excited to work cross-functionally with people
who are passionate about their work and mission. The successful candidate will also find joy in mentoring team
members so they can maximize effectiveness in communications and beyond.
A strong candidate would bring/be:
• Commitment to and passion for GWI and its mission; enthusiastic about communicating and generating
excitement around mission, history, vision, programs, and fundamental strengths.
• 10+ years of communications experience with a corporate, agency or non-profit background.
• A history of developing and leading communications strategies and executing successful initiatives with
measurable results including marketing campaigns, social media efforts, and events.
• An astute listener with the ability to clearly articulate a vision as well as to interpret and include multiple
needs and viewpoints into GWI’s brand and message.
• A team player and strong relationship builder with experience partnering and communicating across teams
and to and for leadership.
• A generalist equally motivated by creating strategy as executing it using a broad array of leading practice
communications styles, formats and distribution channels.
• An independent self-starter who also thrives in executing strategies collaboratively to maximize efficiency
and effectiveness.
• Strong project management and problem-solving skills and able to manage multiple priorities and demands
with short lead-times in a fast-paced environment.
Girls Who Invest – Director of Communications and Marketing
• Exceptional writing, communication, storytelling, PowerPoint and visual design skills.
EDUCATION:
Bachelor’s degree in English, Communications, or Marketing is highly preferred.
GIRLS WHO INVEST’S VALUES:
Equity is the core value driving Girls Who Invest — it is the foundation of everything they do. GWI believes in:
• Diversifying investment teams to drive better outcomes and create meaningful impact
• Welcoming those who self-identify as women and gender non-binary
• Advocating fiercely for communities that have historically faced barriers to entry and advancement
• Utilizing ongoing education as a resource to help women thrive in an evolving investment landscape
• Accelerating careers through the power of community connection
• Shaping the investment management industry to look more like the world around it
• Ensuring all who interact with GWI: scholars, alumni, board members, and staff encounter an inclusive,
respectful environment that welcomes each other’s unique skills and perspectives
LOCATION AND TRAVEL: This role is based in New York, NY and would be in the office at least 3 days per week
as part of a hybrid office model. Additional ability to travel occasionally including during GWI’s summer program.
COMPENSATION: Current compensation range expected: $135,000-$165,000. The starting pay will depend on a
variety of factors that may include but are not limited to experience, education, training, and certification. GWI
offers a strong and competitive benefits package.
TO APPLY: Please click this link to apply.
For nominations or questions, please contact: melanie@clearlightleadership.com.
Girls Who Invest provides equal employment opportunities to all employees and applicants for employment and
prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin,
disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other
characteristic protected by federal, state or local laws.